Feminism has already won, say people with no fucking clue whatsoever.
Even the gains made by the cishet white middle class feminists aren’t really that strong, despite what the clueless might have you think.
One would imagine that, in the year 2015, even without the hoverboards and instant food, it might be considered common sense for a new head of a women’s publication to be a woman. That those hiring would think “oh, well, obviously this role is best suited to a woman, since she’ll have the additional qualification of a cursory knowledge of issues that affect women, so won’t need so much training or finding her feet.”
Alas, even such a fucking basic concept still seems to be beyond the grasp of many. Vice have launched their new women’s section, and decided that, of all the people who applied for the job, the best-qualified was some bloke called Mitchell Sunderland. As far as I can tell, this isn’t some elaborate practical joke, the only possible explanation for this which doesn’t lead me to seriously question Vice’s recruitment strategy.
Maybe Mitchell Sunderland was the only person who applied. Maybe not a single woman applied for the role. Maybe… nope, I got nothing.
So, what has Mitchell Sunderland managed to cobble together so far? There’s a strapline, which is based on a catchphrase from a 90s comedy show, and it isn’t exactly particularly funny when Broadly has flat-out shown that it doesn’t think women are qualified to run a section when a man has applied. He also appears to be a bit of a bellend, and not exactly “get” women’s concerns.
There will be the inevitable bleating about “baaaaaw equaaaaality” to try to defend Sunderland’s appointment, but I refuse to believe that of everyone who applied for this role, Sunderland was the most qualified. Indeed, if anything, his appointment looks rather a lot like playing favourites: he seems to have had rather a strong content-producing relationship with Vice so far.
Women know how shit things are when men are telling them what they want. It’s why ads catering to women are so bad. It’s why the government is fucking women over so viciously. It’s why Broadly will probably manage to limbo beneath the rest of Vice as the lowest that journalism can go.
Broadly doesn’t need to be feminist, but a woman’s section should be run by a woman, and I refuse to believe that there are no women qualified to run such a section. I refuse to believe that there are no women who applied for the job who were equally, if not more qualified than Mitchell Sunderland.
It’s still a man’s world, and even the fucking tiniest wins were never won at all.