More Magazine, male-centred sexuality and kissing girls

Let me start by saying, I did not buy More magazine. I found it, and out of sheer curiosity, I read it. I sort of wish I hadn’t.

Imagine my horror, as a queer woman, a feminist, and a person with a tendency to get a little bit angry to be greeted with this article:

How would your man feel if you kissed a girl?

Apparently this is the most important issue in the world when it comes to discussion of kissing women. Whether it turns men on. In the text of the article, there is absolutely no acknowledgement that perhaps queer women may exist. Kissing women is, according to More magazine, exclusively something that women do in nightclubs “in front of an appreciative male audience”.

The article provides the opinion of two men. One man declares that it is “seriously hot” and that he “can’t help but fantasise about joining the party”. The other man thinks that it is “just attention seeking” and “ugly” and “insecure”. Both men are falling prey to objectification.

What is perhaps worst about this, though, is that no opinions of women are sought. From the title of the article and all the way through, how a woman might feel about kissing another woman is not mentioned at all. This is because, to More, sexuality is constructed as something which is entirely male centred.

The magazine is utterly riddled with such articles. A story about Victoria Beckham’s post-birth weight loss is framed as “POSH SHAPES UP FOR DAVID”. An interview with a pop star which largely discusses her music and her weight is titled “I LIKE MY MEN RUGGED”, as if that were the most interesting thing about her. A story about Cheryl Cole casts her as a passive bystander in the crossfire of a fight between two men. The horoscopes page provides horoscopes for “your man”, so the reader can discover whether the line up of stars will make her boyfriend a little grumpier than usual this week.

The phrase “your man” occurs repeatedly. More‘s construction of sexuality is entirely monogamous: you get your man, and that is who you have sex with. More provides a “position of the week”, which explains “what’s in it for him”. If you are worried about him cheating, it is perfectly acceptable to look through his phone. Beauty products and clothes exist to “wow your man”. The most important thing about a woman is “her man”.

There is no space in More for anything outside of this heteronormative monogamous relationship. You are either in one, or you are seeking one. Someday your man will come. Perhaps you can tempt him with a little bit of girl-snogging?

The picture of sexuality presented in More is as unrealistic for many as the position of the week, which starts with “stand on the edge of your villa’s private pool”. For many women, the heteronormative ideal is undesirable or unattainable: it makes women who wish for the heteronormative ideal feel like failures for being unable to “bag a man”, while queer women may feel invisible and marginalised. It is also bloody awful to suggest to women that their boyfriend is the most important and interesting thing about them, as this is categorically untrue.

Sexuality is so much more than impressing a man or pleasing a man. I do not expect a mainstream women’s magazine to provide good detailed advice on polyamory or lesbian practice (though it would be brilliant if they did). What I would like to see, though, is some acknowledgement that ultimately, one’s sexuality should revolve around oneself: not about “what your man might like”, but about what you might like or want. The things that make you feel sexy.

Perhaps that is kissing women. Perhaps that is fucking women. Hell, perhaps it is kissing another consenting woman just to turn men on. Personal jollies, rather than constant thought of existing solely in relation to men.

It is so thoroughly miserable that even a magazine targeted to women will maintain the patriarchal notion that a man’s opinion is the alpha and omega.

And this is why I am adding More  to my library of publications to burn.